Title page

Contents

ENTREPRENEURSHIP AND TRADE

Arefeva Olena, Onopriіenko Dmytro
Strategy of development of enterprises under the establishment of the circular economy in Ukraine

Romanchuk Lyubov, Shchytov Dmytro, Mormul Mykola
Artificial intelligence in electronic commerce: key aspects, directions, threats

ECONOMY

Bildiukevych Oleksandr
The influence of motivational strategies on the productivity of employees in the aircraft maintenance sector

Horozhankina Nataliya, Korneyev Maxim, Farzullaev Rasul
Marriott International’s place in international hotel chains

Ivantsov Serhii
Intensification of digital transformations in Ukraine in the context of European integration

Ivashyna Oleksandr, Ivashyna Svitlana, Tereshchenko Tetiana
Evolution of the theory of the firm in the context of the digitalisation of the economy

Kostenko Yurii
Changes in the economic structure of markets and business sentiment in recent years (2016–2024)

Lazarieva Olena, Mas Andrii, Sandolska Olena
Land bank started: prospects for land owners and land USERS

Samoilyk Iuliia, Hrynko Oleksandr, Svystun Mykola
Methodological approaches to risk management in logistics systems amid economic and energy instability

Syzon Markyian-Orest
Assessment of contemporary approaches to the formation and implementation of financial potential in enterprises within the framework of circular economy principles

Khanenko Mykhailo
The role of the IT sector as a driver of industrial enterprises’ competitiveness in Ukraine

Shapurov Olexandr, Stoiev Volodymyr, Muratov Yurii
Organization and management of business processes of industrial enterprises on the base of artificial intelligence

FINANCE, BANKING, INSURANCE AND THE STOCK MARKET

Voshchak Oleksii
Theoretical foundations of neobanks development

Zarutska Olena, Novikova Ludmila, Baliakin Dmytro
Structural and functional distribution of the banking services market of Ukraine

MANAGEMENT

Valyavka Oleh
Principles of developing logistics support systems for agribusiness in the context of European integration

Horbachenko Stanislav, Klievtsievych Natalііa, Dykyi Oleh
Using Big Data in the process of making management decisions

Dysnkantiuk Oksana
Startups in the restaurant business as a strategic tool for the development of the national economy

Dobrytskyi Dmytro
Critical analysis of development strategies of outsourcing IT companies

Melnyk Rostyslav
Analysis of digital transformation and cybersecurity in agribusiness in the context of economic financializatio

MARKETING

Tokhtamysh Tetiana, Sheptukha Olena
How to implement advertising activities at the enterprise: basic approaches